KONSTRUKSI REALITAS SOSIAL
Luckman dalam buku The Social Of Construction Reality . Realitas menurut Berger tidak di bentuk secara ilmiah. Tidak juga sesuatu yang diturunkan oleh Tuhan. Tetapi dibentuk dan di konstruksi. Dengan…
Uses and Gratifications Approach
explaining of media use History and Orientation Originated in the 1970s as a reaction to traditional mass communication research emphasizing the sender and the message. Stressing the active audie…
Cultivation Theory
television shapes concepts of social reality History and Orientation With the decline of hypodermic needle theories a new perspective began to emerge: the stalagmite theories. Black et. al. used …
Cognitive Dissonance theory
Attitude formation and change. History and Orientation Leon Festinger (1951) synthesized a set of studies to distill a theory about communication’s social influences. Cognitive dissonance enjoyed …
Theory of Planned Behavior/ Reasoned Action
Explaining human behavior. History and Orientation Ajzen and Fishbein formulated in 1980 the theory of reasoned action (TRA). This resulted from attitude research from the Expectancy Value Models.…
Interpretative and Interaction Theories
all communication is based on meaning and interaction The interpretative and interaction approach are a collection of many theories. Communication is seen an exchange of people who act with communic…
Attribution Theory
History and Orientation Heider (1958) was the first to propose a psychological theory of attribution, but Weiner and colleagues (e.g., Jones et al, 1972; Weiner, 1974, 1986) developed a theoretical …
SEJARAH TEORI KOMUNIKASI
Setelah Teori komunikasi dirumuskan Laswell, akhirnya penelitian tentang komunikasi pun banyak dilakukan orang, diantaranya Paul Lazarsfeld (pada tahun yang sama, 1948) yang melakukan penelitian tent…
MENGENAL RETORIKA
Retorika sebagai sebuah ilmu bicara, hingga kini masih dipandang sepele dan dianggap hanya kegiatan yang tidak berpijak pada kebenaran, sebab retorika hanya dipandang sebagai kemampuan ‘bersilat…
TIPS MENULIS FEATURE
Selain keterampilan memberikan laporan yang bersifat hardnews, seorang jurnalis sebaiknya memiliki kemampuan membuat feature. Jika dalam menyusun laporan yang sifatnya lugas, prinsip 5W 1H menonj…
